Sono International rebrands Bali resort as Sonobel Bali Legian, marking first entry into Indonesia
Bali newsBali6 min read
Sono International, part of the Sonotrinity Group, has rebranded the former Away Bali Legian Camakila as Sonobel Bali Legian, officially opening it on September 1. This marks the Sono Hotel & Resort brand's first introduction in Indonesia. The resort, which opened in 2019, has 117 rooms and is located near Legian Beach and shopping areas. The rebranding includes revamped food and beverage and wellness facilities, as well as guest services, incorporating local culture into its design. New additions include an all-day Western restaurant called "Chef's Table" with poolside views, and a re-launched children’s club, "The Playroom." Sono International has partnered with local brands, developing a signature scent with Sensatia Botanicals and offering specialty coffee from Tanamera Coffee at the poolside bar. Future plans include additional rooms, expanded wellness facilities like a fitness center and rooftop spa, new establishments such as a poolside bar, a lobby bar, and a modern Indonesian restaurant, and a dedicated mobile application. A "Korean Culinary Enhancement Program" will also be implemented to teach local chefs Korean cooking techniques. Sono International aims to expand its portfolio to 57 properties by 2029.
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