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Preferred Hotels launches global wellness collection, includes The Meru Sanur in Bali
Bali newsBali8 min read
Preferred Hotels & Resorts has introduced Preferred Wellbeing, a new global collection for luxury wellness travel, featuring over 50 hotels worldwide. The Meru Sanur in Bali is among the four Asia-Pacific properties included in the initial launch. This program, unveiled at ILTM Asia Pacific 2025, aims to guide the next phase of luxury travel, with wellness tourism now a primary factor for hotel selection, according to President Michelle Woodley. The collection emphasizes transformative wellness journeys beyond standard spa treatments, offering experiences like hydrothermal circuits, nature-based retreats, and nutrition-focused food programs. Hotels must meet at least 10 of 12 criteria, covering areas such as environmental sustainability, purpose-built wellness spaces, nourishing culinary philosophy, and human-centered hospitality. This initiative aligns with Indonesia's Ministry of Tourism's goal to position Bali, alongside Yogyakarta and Solo, as a national wellness tourism hub, targeting higher-spending guests and 6.63 million international tourists for Bali in the 2026 fiscal year. For travelers, Preferred Wellbeing offers a curated selection of hotels focused on genuine nature access, mental health, and nutritional dining, moving beyond single treatments to multi-day wellness journeys. Travelers are advised to check specific hotel programs, book multi-day stays, and consider their preferred criteria.
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