Kuta tourism shows resilience as Discovery Kartika Plaza Hotel celebrates 36 years

Kuta, a long-standing tourism hub in Bali, is demonstrating its continued relevance despite a shift in tourist focus to areas like Seminyak, Canggu, and Pererenan. The Discovery Kartika Plaza Hotel, celebrating its 36th anniversary this year, is spearheading efforts to revitalize the area. In conjunction with the 22-year-old Discovery Mall Bali, the hotel is launching a six-month program from August 2026 to January 2027. This initiative will feature cultural activities, entertainment, wellness programs, support for MSMEs, and environmental actions, including beach cleaning and a coral reef adoption program in Nusa Lembongan. Riska Wandira, Director of Marketing & Communications at Discovery Kartika Plaza Hotel, stated that the goal is to create an integrated destination offering accommodation, recreation, culinary experiences, and community activities directly connected to Kuta Beach. The hotel aims to provide a complete experience for tourists, moving beyond just offering rooms. The program will include music concerts, cultural performances, and community activities, with a peak event in October for the hotel's anniversary. The hotel also emphasizes involving local businesses by providing space for MSMEs to sell their products without profit orientation. This strategy addresses the challenge of ensuring tourism's economic benefits reach local communities. The hotel notes a strong loyalty among visitors, with many returning guests who first stayed as young couples now bringin