Indonesia's tourism diversifies beyond Bali, focusing on new destinations and experiences

Indonesia is expanding its tourism offerings beyond Bali, with destinations like Jakarta, Yogyakarta, and Batam gaining prominence for leisure, MICE Meetings, Incentives, Conferences, and Exhibitions, weddings, and extended stays. Philip Barnes, Country General Manager, The Ascott Limited – Indonesia, highlights the country's scale and diversity, noting that the challenge is to increase awareness of existing experiences. Central Java, particularly Yogyakarta, offers cultural, heritage, and culinary experiences, while Jakarta serves as a hub for business travel and events. Batam, close to Singapore, is ideal for short breaks and golf. Ascott operates 88 properties across Indonesia, catering to various travel styles with brands like Ascott, Somerset, Citadines, Oakwood, Harris, Fox, Yello, Vertu, Pop!, and Preference. The company plans to exceed 100 properties in Indonesia within the next 12 to 18 months. Collaboration with trade partners is crucial for raising awareness among Indian travelers, and understanding traveler expectations, including service and cuisine preferences, is key. The focus is also expanding to corporate meetings, destination weddings, social celebrations, and long-stay travel, with Ascott's portfolio including meeting and event facilities in Jakarta, Bali, Surabaya, and Batam.