Indonesia's Karisma Event Nusantara program promotes 125 festivals across 38 provinces

Indonesia is expanding its tourism efforts through the Karisma Event Nusantara initiative, which promotes 125 regional cultural, music, and sports festivals across all 38 provinces. This program aims to attract both domestic and international travelers by offering diverse experiences beyond traditional tourist hotspots like Bali. The initiative responds to a global trend of travelers planning holidays around events, encouraging exploration of various islands and communities. While Bali remains a key gateway, the strategy seeks to distribute tourism activity and economic benefits more broadly across the archipelago, including destinations in Java, Sumatra, Sulawesi, Kalimantan, Lombok, and Flores. The festivals highlight Indonesia's cultural diversity, support traditional practices, and cater to different traveler segments, including younger audiences drawn to music events and participants in sports tourism. This approach strengthens Indonesia's position in the competitive Southeast Asian tourism market by offering year-round attractions and unique experiences.