Culinary travel in Indonesia rises, with Bali as a top destination for food experiences
Bali newsBali5 min read
New Airbnb data indicates that Food & Drink is the fastest-growing category among Airbnb Experiences in Indonesia by search demand. Bali is the leading location for culinary bookings, accounting for over 90% of all culinary Experience bookings in Indonesia. This trend shows that both domestic and international travelers are increasingly seeking food-led activities to experience local culture. Food & Drink is now the third-most-popular category in Indonesia, following Nature & Outdoors and History & Culture. Culinary Experiences in Indonesia have an average rating of 4.94, with guests frequently using words like “authentic,” “traditional,” “hands-on,” “local,” and “family” in their reviews. Additionally, searches for Airbnb homes with kitchen amenities in Indonesia have increased by over 20% year-on-year, suggesting more guests want to cook and recreate local flavors. Amanpreet Bajaj, Airbnb’s Country Head for Southeast Asia & India, noted that travelers are looking for deeper connections through food, which supports local communities. To highlight this, Airbnb hosted a Culture & Culinary Trail luncheon in Bali with chefs Arnold and Reynold Poernomo, celebrating Bali’s culinary heritage. The Poernomo brothers emphasized that food creates memorable travel experiences and connects people to local ingredients, traditions, and communities. They recommended specific Airbnb Experiences in Bali, including a 15-course tasting menu at Room4Dessert, organic Balinese farm cooking in Ubud
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