Bali to expand wellness tourism offerings
Bali newsBali4 min read
Indonesia's Minister for Tourism, Widiyanti Putri Wardhana, announced in October 2025 that Bali will be a key focus for expanding wellness tourism, alongside gastronomy and maritime tourism. The Ministry of Tourism aims to support travelers in participating in experiences that relieve stress, promote health, and foster spiritual connection. Minister Wardhana stated that the world faces higher stress levels, leading tourists to seek destinations with wellness products for a healthier and more relaxed return home. The Ministry has defined wellness tourism into seven elements: eco-nature tourism, herbal medicine, healthy cuisine, lifestyle and fitness, arts, spiritual healing, spa, and ethno-spa. These can be promoted individually or in combination. Examples of wellness activities in Bali include traditional dance, making herbal drinks, enjoying healthy local dishes, spa treatments, Melukat rituals at Tirta Empul Temple, and cooking classes that often involve market visits or foraging for ingredients. The goal is to attract quality tourists who stay longer and spend more, offering a holistic wellness experience beyond just spa treatments, yoga, and meditation.
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