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Bali introduces new tourism strategy focusing on festivals, wellness, and entertainment for longer stays
Bali newsBali9 min read
Bali is shifting its tourism strategy to offer an experience-driven approach that combines international music festivals, sporting events, wellness programs, and cultural celebrations throughout the year. The Bali Provincial Tourism Office aims to encourage visitors to stay longer, explore more regions, and discover experiences beyond traditional sightseeing. This strategy promotes a diverse calendar of events, including the Bali Arts Festival, Lovina Festival, Penglipuran Village Festival, Ubud Village Jazz Festival, Festival Semarapura, and Denpasar Festival. The goal is to connect tourism with local communities by encouraging movement between destinations such as Ubud, Lovina, Jembrana, Klungkung, Penglipuran, and Amed. Ngurah Rai International Airport in Denpasar serves as the main international gateway, with road transport connecting major destinations. Popular accommodation hubs like Seminyak, Canggu, Sanur, Nusa Dua, and Ubud offer convenient access to various attractions. The strategy highlights experiences across the island, from Ubud's Sacred Monkey Forest Sanctuary to Lovina's dolphin-watching, Amed and Tulamben's diving sites, and Jembrana's surfing. Accommodation options range from luxury resorts in Nusa Dua and Seminyak to boutique wellness retreats in Ubud and eco-lodges in regional areas. Australia remains Bali's largest overseas visitor market, with increasing numbers from Asia and Europe contributing to tourism growth.
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